BASTARDS INC.®
01 / Brand OverviewStay Awake — The Rest Follows
This is the intro

Stay
Awake

The rest follows
BASTARDS-INC.COM®
BASTARDS INC.® logo
02 / Intro

The brand
guide is
the website.

BASTARDS INC.® is a modern AI-powered platform for consultancy, partnerships, deal making, interior design, real estate development and own product development.

Through LITTLE BASTARDS® — GOODBYE.DULL. — we curate what's next in design, art and chaos, creating spaces, objects and experiences people fall in love with.

Brutal
Creativity.Clean
Intent.No
Average.
NEVER.A.DULL.MOMENT.
03 / Pillars

One house.
Five engines.

01

Interior Design and Real Estate Development

Crafting exceptional spaces and environments with intent and edge.

02

Consultancy

AI-powered strategy, positioning and business building.

03

Own Product Development

Building house-owned concepts, drops, spaces and brands.

04

Partnerships

Connecting brands, founders, makers and operators.

05

Deal Making

Creating commercial opportunities, collaborations and growth paths.

BASTARDS INC.® — Brutal · Minimal · Premium
04 / Cultural Arm

Little
Bastards®

Goodbye.Dull.
LITTLE BASTARDS® — Never.A.Dull.Moment.

A design culture platform curating what's next in architecture, interiors, photography, furniture, objects, art and chaos. Showroom, shop and editorial moodboard — under one roof.

The Logo · Philosophy

A heart and a four-leaf clover — we follow our instincts and create our own luck. Since 2022, we've turned fearless ideas into real estate, interiors and trend-setting products. Spaces of love. Lives of passion. Dreams built loud. For people who want more than ordinary.

wearelittlebastards.com →
Spaces.Objects.Experiences.Desire.
Sculptural mask objectsGold and white statement objectsPool with sculptural bone benchNever a dull moment lounge interiorGreen mosaic bathroomDumbbells and weight platesArt and design book libraryModernist house at duskGreen mosaic tiled bathroom detailWalnut shelving with curated objectsGorilla sculpture in glass courtyardBasquiat-inspired canvas above tan leather Togo sofaWalnut kitchen island with circular ceiling lightRekordbox DJ controller in black and white studioCurated art and design book library wall
05 / Brand System

The brand
in six words.

Bold.
Made to be seen.
Minimal.
Nothing extra. Nothing weak.
Modern.
Designed for now.
Global.
No borders. No small thinking.
Fashionable.
Culture you can wear.
Trusted.
Built to perform. Made to last.
Color Palette

Four tones.
No noise.

Jet Black
#000000PANTONE 19-0303 TCX
Plaza Taupe
#B3A38FPANTONE 16-1108 TCX
Charcoal Gray
#5A5B5EPANTONE 18-0601 TCX
Snow White
#F5F5F2PANTONE 11-0602 TCX
Primary Typeface
Integral CF
Reject
Average
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Secondary Typeface
Univers Medium / Satoshi

BASTARDS INC.® builds modern businesses through strategy, creativity, production and distribution operating as one. Brutal creativity with clean intent. Cut through complexity. Create desire. Drive growth.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
06 / Tone of Voice

Posters,
not paragraphs.

Defy the usual — Reject Average — Starting nowNo more polite — Make a Point — Then make it stickSay less — Mean More — Noise is cheapComfort is expensive — Choose Edge — Payoff is impactNot here to fit in — Not For Everyone — That is the filterSilence first — Then Impact — Watch closely
07 / Brand Applications

Objects,
not merch.

Coming soon. Only for friends of the house. Not for sale.

BASTARDS INC.® cap
CapComing soon
BASTARDS INC.® water bottle
Water BottleComing soon
BASTARDS INC.® tote bag
Tote BagComing soon
08 / Wild Ideas

Wild
Ideas.

Products we daydream about. Solutions for life in general.

Some will live. Some won't. Either way — we keep imagining new things every day.

Concepts · Mood only · Not for sale

BASTARDS planter — Grow Wild or don't grow
Concept
The Bastards Planter
Grow your own mentality.
BASTARDS laundry bags — Stay Sharp, Wash Smart, Keep It Clean
Concept
The Bastards Laundry Bag
Get shit done. The proper way.
BASTARDS laundry bag — Clean Exit
Concept
Clean Exit Edition
Dirty work in. Clean exit out.
BASTARDS Skinny Bastard — silver can
Concept
Skinny Bastard®
Low cal. Low sugar. Loud nights.
BASTARDS Skinny Bastard — black can
Concept
Skinny Bastard® — Black
Vodka. Lemon. Sparkle. Repeat.
Restless Bastards cushions — statement edition
Concept
Restless Bastards — Statements
Cushions that refuse to sit still.
Restless Bastards cushions — logo edition
Concept
Restless Bastards — House
Comfort with a point of view.
ANTICHIC® Rosé de Provence — bottles with statement labels and lace corset sleeve
Concept
Antichic® Rosé de Provence
La vie en rose. With the bastards touch.
BASTARDS INC.® bar — concrete interior with neon signage and sake wall
Concept
The Bastards Bar
Concrete, neon, sake. Quiet riot.
09 / Instagram

What's next
in design, art
and chaos?

A live feed pulled directly from the public account.

Follow Little Bastards
10 / Instagram

From the
grid.

A live feed pulled directly from the public account.

Follow Bastards Inc.®
09 / Budget & Cashflow

Private
ledger.

Internal numbers. Access restricted to the house.